Kathmandu: Veel has officially announced its launch in Nepal and India, marking the company’s expansion into the South Asian market and making its AI-powered creator marketing platform accessible to businesses and content creators across both countries.
The launch introduces an integrated platform that enables brands to discover creators, manage marketing campaigns, review content, process creator payments, and secure content rights through a single streamlined workflow.
With Veel, businesses in Nepal and India can now collaborate with both local and international creators, while creators gain direct access to brand opportunities from across the region and around the world.
The launch event brought together representatives from Nepal’s technology, startup, creator, business, and diplomatic communities to celebrate Veel’s regional expansion and its entry into South Asia.
Speaking at the event, Dileep Dhakal, Founder and CEO of Veel, said, “Launching in Nepal and India is more than expanding into two new markets; it is a commitment to building the future of the creator economy in South Asia. This region is home to millions of talented creators and ambitious businesses that deserve world-class technology to collaborate, grow, and compete globally. Our vision is to make Veel the infrastructure that powers those connections, helping creators build sustainable careers while enabling businesses to scale through authentic content.”
The event was attended by Chargé d’Affaires Scott Urbom, U.S. Ambassador to Nepal, and Manish Thapa, Ph.D., Honorary Consul of Costa Rica to Nepal and Founding Managing Partner & Managing Director of Global Equity Fund, who participated as the distinguished chief guests.
Speaking at the event, Chargé d’Affaires Scott Urbom said, “As the United States celebrates 250 years of independence, we celebrate the freedom and ingenuity that have made America a global leader in entrepreneurship, artificial intelligence, and technological innovation. Veel reflects that spirit by bringing together American enterprise and Nepali talent to create opportunity, strengthen commercial ties, and advance shared prosperity.”
The launch represents a significant milestone for Veel. While the company’s commercial operations have continued to grow internationally, the Nepal and India launch marks its first dedicated rollout focused on the South Asian market.
Connecting Brands and Creators Through AI-Powered Technology
Founded by Nepali-American entrepreneur Dileep Dhakal, Veel is a video marketing platform that connects brands and creators through a unified AI-powered workflow.
Unlike traditional creator marketing processes that rely on separate tools such as emails, messaging platforms, spreadsheets, editing software, and payment systems, Veel enables brands to manage the entire creator campaign lifecycle from a single platform.
Businesses can create campaign briefs outlining their products, target audiences, and content requirements. Creators can then apply for opportunities or be matched through Veel’s AI-powered recommendation system.
Once selected, creators can produce and edit videos directly within the platform using integrated editing tools and a library of licensed music. Brands can review submissions, request revisions, approve final content, and process payments automatically through the Veel wallet. Content licensing and usage rights are also managed within the platform.
Currently, Veel supports more than 450 brands, over 550,000 verified creators, and operations across 121+ countries, serving businesses ranging from startups to global consumer brands.
Strengthening Nepal’s Creator Economy Through Partnerships
To strengthen the infrastructure supporting creators in Nepal, Veel has partnered with NCHL, Hamro Pay, eSewa, Khalti, and Fonepay.
These partnerships aim to simplify payment processes and enable businesses and creators to launch and manage authentic creator campaigns more efficiently.
Local payment support is available through NCHL for businesses, Hamro Pay for creators, and Fonepay, eSewa, and Khalti for both businesses and creators in Nepal.
The collaboration marks another important step toward developing Nepal’s growing creator economy and connecting local talent with global opportunities.
The Veel platform is now available for businesses through Veel’s official website, while creators in Nepal can access the Veel app through the Play Store/Google Play.
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