Kathmandu: inDrive, the global mobility and urban services platform, has proudly announced the appointment of Ms. Swastima Khadka, one of Nepal’s most admired and influential actresses, as the Brand Ambassador for inDrive Nepal. Alongside this announcement, inDrive has launched a new 360° integrated campaign titled “Your Journey Begins With Your Choice,” celebrating the platform’s core values of freedom, fairness, and transparency.

The campaign centers on inDrive’s unique peer-to-peer (P2P) model, which empowers users to set their own fares and negotiate directly with drivers, ensuring equality, respect, and mutual decision-making putting freedom of choice at the heart of every ride.

With inDrive, passengers can offer their own fare for a ride or select from multiple driver offers based on vehicle model, driver rating, or arrival time, ensuring full control and transparency for both passengers and drivers.

By partnering with Ms. Swastima Khadka, inDrive aims to strengthen its connection with Nepali audiences especially the youth who value independence, authenticity, and empowerment. The message “Your Journey Begins With Your Choice” reinforces inDrive’s mission to put people first and build a community-driven platform based on fairness and trust.

Mr. Mark Tolley, Regional Director, APAC, inDrive, said: “Our 360° campaign ‘Your Journey Begins With Your Choice’ reflects inDrive’s core values of freedom, equality, and community. We’re delighted to have Swastima Khadka represent our brand in Nepal. Her spirit, authenticity, and values align perfectly with what inDrive stands for.”

Ms. Rita Pokharel, Country Representative, inDrive Nepal, added: “inDrive has always believed in empowering communities by giving them real freedom of choice. With this campaign and with Swastima Khadka joining us as Brand Ambassador, we are reaffirming our commitment to fair mobility and transparency. We want every passenger and driver in Nepal to feel that their choices truly matter.”

Ms. Swastima Khadka, Brand Ambassador, inDrive Nepal, shared:“I am looking forward to being part of inDrive Nepal’s campaign as their brand ambassador. inDrive is a platform that stands for fairness and freedom of choice. I love that passengers and drivers can decide together what’s fair  it’s about mutual respect, transparency, and empowerment, values that deeply resonate with me.”

The 360° campaign will roll out across digital platforms, outdoor media, and on-ground activations, creating a comprehensive and engaging communication experience. Through this initiative, inDrive continues to establish itself as a people-driven platform promoting fair pricing, freedom of choice, and community empowerment.

inDrive remains committed to expanding its services and community engagement in Nepal, driving economic opportunities, equitable mobility, and freedom of choice for all.

About inDrive
inDrive is a global mobility and urban services platform, downloaded over 360 million times and ranked as the world’s second most downloaded mobility app for three consecutive years. Beyond ride-hailing, inDrive offers intercity transportation, delivery, and other urban services.

Guided by its mission to challenge social injustice, inDrive promotes fair pricing by allowing passengers and drivers to agree on fares directly. Through its non-profit arm, inVision, the company also supports communities worldwide through initiatives in education, sports, arts, science, and equality.

inDrive operates in 982 cities across 48 countries, with the goal of positively impacting one billion lives by 2030.
Learn more at www.inDrive.com

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