Kathmandu: TikTok is proud to announce its official partnership with Miss Nepal 2025 as the exclusive Entertainment Partner, reaffirming its commitment to uplifting local talent, fostering cultural expression, and amplifying the voices of Nepali youth on a global platform.

As Nepal’s premier national beauty pageant, Miss Nepal is dedicated to empowering women through leadership development, confidence-building, and international exposure. This year, TikTok will play a key role in connecting audiences across Nepal by highlighting the unique journeys, talents, and stories of the 2025 contestants.

Running from July 1 to September 15, the partnership will weave TikTok into every phase of the Miss Nepal experience from exclusive behind-the-scenes access and red carpet highlights to contestant spotlights and interactive community campaigns. The official hashtag #MissNepal will serve as the central hub for content, sparking nationwide engagement and creative participation.

“This collaboration with Miss Nepal reflects our ongoing mission to amplify local voices and empower creative expression in a way that is inclusive, inspiring, and deeply connected to the community,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “As the Entertainment Partner of Nepal’s most prestigious pageant, TikTok is proud to support the cultural and creative momentum of the country.”

TikTok creators will enjoy exclusive access to the Miss Nepal journey, producing real-time content and collaborating with contestants to further broaden the reach of the campaign. This partnership aims to bring fans closer than ever to the heart of the pageant, inviting them to engage with authentic, inspiring stories as they unfold.

“We are delighted to welcome TikTok as the exclusive Entertainment Partner for Miss Nepal 2025,” said Ajaya Ratna Sthapit, Chairman of The Hidden Treasure, the organizer of the pageant. “This partnership allows us to engage a wider, younger audience those who live and breathe creativity and expression—by offering dynamic, fresh ways to experience Miss Nepal.”

Through this partnership, fans can expect a wide range of interactive and exclusive digital content, making TikTok the go-to platform for everything related to Miss Nepal 2025.

To follow the journey, visit www.missnepal.com.np and follow @missnepal on TikTok.

About TikTok
TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. With a presence in major cities around the world—including Los Angeles, London, Paris, Dubai, Singapore, Jakarta, and Tokyo—TikTok provides a platform where cultures, communities, and voices thrive.
www.tiktok.com

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