Kathmandu: Catch Spices, a leading brand under the Dharampal Satyapal Group (DS Group)—one of India’s premier FMCG conglomerates—has officially launched its wide range of high-quality spices in Nepal. This expansion marks Catch Spices’ foray into a market rich in culinary heritage and cultural depth, further strengthening the brand’s global presence.

With its legacy of purity, taste, and innovation, Catch Spices is entering the Nepalese market with a diverse portfolio including straight spices, spice blends, whole spices, and pastes. At the core of its production is Low-Temperature Grinding (LTG) technology, which preserves the natural aroma, essential oils, and colour of spices ensuring the most authentic and consistent flavour in every dish.

Currently available across Kathmandu Valley, the products will soon be rolled out nationwide through various distribution channels such as:

• Modern trade (e.g., Bhat Bhateni Supermarket)
• General trade and standalone retail
• Nepal Sena canteens
• HoReCa segment
• Online via Daraz Nepal

Quote from DS Group Leadership
Speaking on the occasion, Mr. Sandeep Ghosh, Business Head, Catch Spices (DS Group), said:

“We are elated to be a part of Nepal’s packaged spice industry and respond to evolving consumer demands. Today’s consumers seek high-quality spices with consistent taste, aroma, and colour—the fundamentals of every memorable dish. Catch Spices is ideally positioned to meet this need with our technological superiority and deep understanding of local tastes. We are confident that our legacy of quality and purity will resonate deeply with Nepalese households.”

Chef Santosh Shah Joins as Brand Ambassador
To further enhance its presence, Catch Spices has partnered with Chef Santosh Shah, an internationally acclaimed chef and icon of Nepalese cuisine, as its official brand ambassador in Nepal.

“As a chef, I know that the quality of spices can elevate any dish,” said Chef Santosh Shah. “With Catch Spices entering Nepal, I’m confident these products will quickly find their way into every home kitchen and professional pantry.”

Chef Shah will also feature in upcoming television campaigns and on-ground activations, engaging with audiences through recipes, tutorials, and live events.

Integrated Marketing Campaign Across Nepal
Catch Spices has rolled out a 360-degree marketing campaign, leveraging:

• Television, radio, newspapers, and outdoor advertising
• High-impact digital and social media engagement
• On-ground activations and sampling opportunities

The campaign’s Phase 1 aligns with major festive seasons including Teej and Dussehra, aiming to create maximum awareness and product trial during peak culinary months.

About Catch Brand
Launched in 1987, Catch revolutionized the spice category with India’s first tabletop salt sprinkler. Since then, the brand has evolved into a comprehensive kitchen essentials brand, offering:

• Over 125 variants
• Across 9 categories
• With more than 300 SKUs

Catch is renowned for its commitment to quality, innovation, and culinary authenticity.

About DS Group
Founded in 1929, the Dharampal Satyapal Group (DS Group) is one of India’s largest and most respected FMCG and multi-sector conglomerates. The Group has interests in:

Food & Beverage, Confectionery, Mouth Fresheners, Agri, Hospitality, Luxury Retail, and more.

Iconic brands include Catch, Pass Pass, Rajnigandha, Pulse, LuvIt, Ksheer, Silver Pearls, and Le Marché.

A sustainability-driven corporation, the DS Headquarters has been awarded LEED Platinum Certification and LEED Zero Carbon Certification by the USGBC, underlining the Group’s commitment to environmental excellence.

Website: www.catchfoodsnepal.com
Social Media: @catchfoodsnp

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