Kathmandu: Proton e.MAS7 has officially entered the Nepalese market, marking a significant milestone as Proton’s first-ever electric vehicle (EV) launched internationally. Introduced by Jagdamba Motors Pvt. Ltd., the exclusive distributor of Proton in Nepal, the launch event was officiated by His Excellency Tuan Mohd Firdaus Azman, Chargé d’Affaires, Embassy of Malaysia, Kathmandu. This historic occasion signifies a major step for Shanker Group, a leading conglomerate in Nepal, as it champions sustainable mobility solutions.

Following its debut in Malaysia in December 2024, the highly anticipated Proton e.MAS7 was unveiled at a grand event at Hyatt Regency, Kathmandu. The event saw the presence of distinguished personalities, including Mr. Dr. Li ChunRong, CEO of Proton; Mr. Zhang Qiang, CEO of Pro-Net; and Mr. Lim Meng Thong, VP & ISD Director, along with key figures from the banking, automotive, and media sectors.

A Step Towards a Greener Future
As Nepal accelerates its journey toward sustainable transportation, the Proton e.MAS7 arrives in two variants – Prime and Premium – offering cutting-edge features and superior performance.

Innovative Technology & Advanced Safety Features
The all-new Proton e.MAS7 is designed with the latest advancements in EV technology and offers:

1. Global Modular Architecture (GMA) platform for optimal efficiency.
2. 12-in-1 intelligent electric propulsion system for seamless performance.
3. Innovative Cell-to-Body (CTB) battery architecture for enhanced safety.
4. Aegis Short-Blade Battery (new-generation lithium iron phosphate) for extended durability.

Safety & Performance

1. L2-ADAS (Level 2 Advanced Driver Assistance System) for superior driving experience.
2. 360-Degree View Camera for enhanced visibility and security.
3. ASEAN NCAP Safety Rating ensuring top-tier protection.
4. 160kW power and 320Nm torque, delivering an acceleration of 0-100 km/h in just 6.9 seconds.
5. 35-meter braking distance from 100 km/h to a complete stop.

Battery & Charging

1. Prime Variant: 49.52kWh battery with 345km WLTP range.
2. Premium Variant: 60.22kWh battery with 410km WLTP range.
3. DC Fast Charging: 30-80% charge in just 20 minutes.
4. 10 minutes of charging adds 135km range.

Interior & Comfort

1. Ventilated car seats with generous legroom for maximum comfort.
2. 33 storage compartments for enhanced convenience.
3. 16-speaker Sound Wave system with WANOS technology for an immersive audio experience.
4. 256-color ambient lighting for a premium cabin feel.
5. 15.4-inch, 2.5K resolution touchscreen display for seamless infotainment.

Remarks from the Leadership
Speaking at the launch event, Mr. Sahil Agrawal, Managing Director of Jagdamba Motors Pvt. Ltd., stated:

“We are thrilled to introduce the Proton e.MAS7 in Nepal, a country making rapid strides toward sustainable mobility. Our mission is to offer a high-performance yet environmentally friendly vehicle that aligns with the expectations of Nepali customers and the government’s clean energy initiatives. We recognize the competitiveness of the 4W-EV segment, but we are confident that the Proton e.MAS7 will quickly become a customer favorite.”

Building Nepal’s EV Infrastructure
Proton is committed to playing an integral role in Nepal’s green revolution. Jagdamba Motors Pvt. Ltd. has already appointed 12 dealers nationwide, with 9 set to be fully operational by the end of 2025. The company is also working on establishing a robust charging network across Nepal to support EV adoption and align with the government’s National Action Plan for Electric Mobility. Additionally, comprehensive service centers are being developed to ensure a hassle-free ownership experience.

Exclusive Financial Schemes for Proton Customers

1. Lowest Interest Rate: 4.99% via Jagdamba Hire Purchase.
2. Minimum EMI: Rs. 49,900 through partner banks.
3. Free road tax for the first year.
4. Complimentary 7kW AC Home Charging Pack.
5. Complimentary 3.5kW AC Portable Charger.
6. 6 years / 150,000 KM Basic Warranty Coverage.
7. 8 years / 150,000 KM Battery Warranty Coverage.
8. Special gifts worth Rs. 50,000 for the first 100 customers.

Pricing Details (On-Road, Excluding Insurance)

About Proton e.MAS
Proton e.MAS is Malaysia’s pioneering national electric vehicle brand, a sub-brand of PROTON and distributed by PRO-NET. Committed to accelerating EV adoption, Proton e.MAS focuses on delivering cutting-edge innovation, superior reliability, and an unparalleled ownership experience.

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