Kathmandu: Global electric vehicle manufacturer Seres has reported robust growth in April 2025, registering a 12.99% year-on-year increase in new energy vehicle (NEV) sales. The company sold 31,488 units, signaling a strong market rebound after a slow first quarter and a successful launch of its next-generation luxury EVs.

Based in Chongqing Liangjiang New Area, Seres has quickly emerged as a significant player in the Chinese NEV market, boosted by its strategic partnership with Huawei. Its flagship model, the Seres M9, equipped with advanced intelligent driving capabilities, continues to lead the high-end NEV segment. The M9 has topped China’s luxury vehicle sales chart in the 500,000-yuan category for 11 consecutive months, drawing interest from former premium internal combustion vehicle owners of brands like BMW, Mercedes-Benz, and Audi.

Following a sales dip in Q1 2025 during a key model transition phase, Seres witnessed a turnaround beginning in March with the upgraded M9 2025 Edition rollout. April saw further momentum with the official launch of the Seres M8, priced competitively between 359,800 and 449,800 yuan and equipped with LiDAR technology and the HarmonyOS smart cockpit. Positioned between the M7 and M9, the M8 received over 70,000 pre-orders within weeks of launch, indicating strong market demand.

Sales Highlights:

• April 2025 NEV sales: 31,488 units
• Growth: +12.99% YoY
• Recovery: From 5,236 units in March to 13,149 units in April alone
• 2024 NEV sales: 426,885 units (+182.84% YoY)

While full delivery data for the M8 has yet to be disclosed, analysts anticipate its contribution could be critical for meeting Seres’s 2025 sales targets amid continued uncertainty in production and demand forecasts.

Seres’s recovery mirrors the broader performance of China’s NEV industry. According to the China Association of Automobile Manufacturers, NEV sales in China reached 1.226 million units in April, accounting for 47.3% of the total 2.59 million new vehicles sold a 44.2% YoY increase.

As Seres expands its premium electric lineup, the company is well-positioned to further capitalize on China’s accelerating transition toward intelligent and sustainable mobility.

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