Kathmandu: Yamaha Nepal, under its authorized distributor MAW Group, successfully hosted the Yamaha Blue Fest, bringing together customers, dealers, and motorcycle enthusiasts for an immersive brand experience focused on innovation and engagement.
The event was inaugurated by MAW Group Chairman Vishnu Kumar Agarwal alongside brand ambassador Anoop Bikram Shahi, marking the official opening of the festival.
Launch of FZ FI New Gen
The highlight of the event was the official unveiling of the all-new Yamaha FZS FI New Gen under the theme “Lead the Next.” The launch signaled a new chapter for Yamaha’s widely popular FZ series in Nepal, generating strong enthusiasm among attendees.
Speaking at the event, Vishnu Kumar Agarwal emphasized Yamaha’s commitment to delivering advanced technology and value-driven products, noting that the FZ series continues to be one of the most trusted choices among Nepali riders.
Chief Executive Officer Deepak Agrawal highlighted key features of the new model, including traction control, single-channel ABS, and Y-Connect connectivity. He stated that the FZ FI New Gen is designed to offer a smarter, safer, and more exciting riding experience tailored to modern lifestyles.
Customer-Centric Experience
Sales Head Sailendra Adhikari provided insights into the Blue Fest offers, pricing, and product highlights, reinforcing Yamaha’s customer-focused approach in the market.
A major attraction of the event was the Exchange Carnival, where customers were able to upgrade their motorcycles with competitive valuations provided by over 50 recon houses. The event also featured on-the-spot financing through “Nagarikta,” flexible EMI options of up to 40 months, and cashback offers of up to NPR 500,000 under the Blue Fest scheme.
Strengthening Brand Experience
The Yamaha Blue Fest was designed to go beyond conventional sales events by fostering deeper connections between the brand and its customers through interactive activities, live performances, and product showcases.
With the launch of the FZ FI New Gen, Yamaha Nepal aims to align with evolving rider expectations while continuing to lead innovation in Nepal’s premium commuter motorcycle segment.
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