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Jawalakhel Distillery Pvt. Ltd. Unveils “Ruslan – Refreshing Alcoholic Beverage,” Marking a Pioneering Entry into Nepal’s RTD Category

Kathmandu: Jawalakhel Distillery Pvt. Ltd. has officially unveiled Ruslan; Refreshing Alcoholic Beverage, making a bold entry into Nepal’s growing Ready-to-Drink (RTD) segment. With the launch of its first variant ( Peach Ice Tea) Ruslan introduces a vibrant and contemporary beverage crafted at 5% ABV, designed for a new generation that leads confidently and thinks differently.

Positioned as a culture-forward brand, Ruslan reflects originality, individuality, and self-expression. The launch represents a historic milestone in Nepal’s alco-beverage space, as the brand expands into the evolving RTD market with a product tailored to modern consumer preferences.

By reimagining Peach Ice Tea(one of the most familiar and widely loved soft beverage flavours), Ruslan delivers a refreshing and smooth-drinking RTD with a modern twist. Its balanced 5% ABV profile transforms a classic taste into a social, easygoing, and contemporary drinking experience suited for relaxed gatherings and expressive lifestyles.

Produced by Jawalakhel Distillery Pvt. Ltd., Ruslan signals a bold new chapter for RTDs in Nepal. The brand aims to shape how the next generation chooses to unwind, connect, and celebrate individuality.

Ruslan – Refreshing Alcoholic Beverage is now available in select outlets across Kathmandu in a sleek 275ml can, priced at Rs. 225 per can.

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