Butwal: Yamaha Nepal has proudly announced the grand opening of its newest Yamaha Blue Square Showroom in Butwal, operated by Bikerz Butwal Pvt. Ltd. The state-of-the-art facility marks a significant milestone in Yamaha’s nationwide expansion strategy, further strengthening its premium retail presence and enhancing customer experience across Lumbini Province.

The inauguration ceremony was attended by distinguished dignitaries, including Mr. Hiroshi Setogawa, Director, Yamaha Motor India Sales Pvt. Ltd. as Chief Guest; Mr. Vishnu Kumar Agarwal, Managing Director, MAW Group of Companies as Special Guest; Mr. Rajdeep Singh Grewal San, GM – Export Marketing, Yamaha Motor India Sales Pvt. Ltd.; and Mr. Deepak Kumar Agarwal, Executive Director & CEO, MAW Rides Pvt. Ltd. The event was also joined by respected representatives from the banking sector, corporate community, and media.

Designed in line with Yamaha’s global premium retail identity, the new Blue Square showroom features the brand’s complete **3S infrastructure: Sales, Service, and Spare Parts—**offering customers a seamless and comprehensive experience under one roof. Equipped with trained service professionals, modern diagnostic tools, and a dedicated genuine spare parts section, the facility ensures enhanced service efficiency and superior after-sales support. The term “Blue” represents Yamaha’s iconic brand colour, while “Square” signifies a one-stop buying destination where customers can explore motorcycles, scooters, accessories, apparel, and riding gear in a premium and immersive environment.

Speaking at the inauguration, Mr. Vishnu Kumar Agarwal, Managing Director, MAW Group of Companies, congratulated the Bikerz Butwal team and highlighted the significance of the Blue Square concept in strengthening Yamaha’s brand identity. He stated, “Blue has always represented the spirit of Yamaha—youth, performance, fun, passion, and a strong racing DNA. The Blue Square showroom brings this spirit to life by offering a truly customer-centric space with highly trained service staff and technicians delivering world-class support. Beyond sales and service, it showcases the Yamaha lifestyle and reflects the attitude, aspiration, and excitement that define every Yamaha rider.”

Adding to this, Mr. Hiroshi Setogawa, Director, Yamaha Motor India Sales Pvt. Ltd., congratulated the team on the successful launch and reaffirmed Yamaha’s commitment to customer satisfaction. He said, “Customer satisfaction has always been Yamaha’s top priority. We believe Bikerz Butwal will set a new benchmark in delivering premium experiences and exceptional service to customers in this region. This Blue Square showroom will uphold Yamaha’s global standards, with continued support from both Yamaha and MAW to ensure the best for our customers.”

The dignitaries also acknowledged Yamaha Nepal’s consistent efforts to elevate customer satisfaction, strengthen brand identity, and deliver world-class service nationwide. More than a retail outlet, the Blue Square concept reflects Yamaha’s lifestyle-driven philosophy, resonating with modern riders who value performance, style, and trust.

Yamaha Nepal, under MAW Rides Pvt. Ltd., continues to uphold global standards of innovation, premium retail experiences, and reliable after-sales service. The inauguration of the Blue Square showroom in Butwal represents another important step in Yamaha’s ongoing journey to redefine mobility and riding excitement in Nepal.

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